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Accor accelerates growth in Greater China

Accor is continuing its expansion across Greater China with a pipeline of new hotels opening this year and beyond.

The international chain has already passed the 500 hotel milestone in the region with its Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure, and ibis brands.

The company now has mor than Accor’s 520 hotels in operation with an additional 350 under development.

“Surpassing 500 hotels in Greater China truly is a milestone of which we are extremely proud. This achievement is a result of the powerful connection that Accor’s brands and our dynamic team members have forged over the past 35 years with owners and guests throughout this region,” said Gary Rosen, CEO, Accor Greater China.

“We are really excited about our strong momentum in 2022 and beyond. On average, every five days a new Accor-branded hotel is opened in the region to meet the ever-growing demand for high-quality hospitality experiences.”

According to research from Euromonitor International, China is on track to become the world’s number one global tourism destination by 2030. The World Travel & Tourism Council has hailed China as the world’s leadning domestic tourism market.

Accor’s newest luxury brand, Emblems Collection, will open its first hotel in the world in December 2022 - Guiyang Art Centre Hotel, Emblems Collection, in Guizhou province. The new brand has a goal to create a unique global portfolio exceeding 60 boutique hotels and luxurious resorts by 2030, which will certainly include additional properties in China.

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