DTZ Investors has also secured a new 20-year commitment to continue its ongoing partnership with Vue, which operates 23 screens at Printworks, including Europe’s second largest IMAX. The cinema is set to undergo a multi-million-pound flagship refurbishment in tandem with the wider work.

The extensive work marks the first major investment since the scheme launched in 1999, and includes the installation of a 900sq m digital ceiling: Europe’s largest and a dynamic platform for immersive audio-visual performances. Gamification is at the forefront of Printworks vision, with the immersive ceiling being complemented by a large interactive screen for supporting customer engagement. 

Printworks will remain fully open and trading throughout the refurbishment with the programme and implementation structured to ensure minimum disruption. 

“Printworks has shown resilience through the pandemic and refurbishing this iconic venue remains part of our vision for the asset,” said Ben Haller at DTZ Investors.

“The leisure sector continues to transition as consumers seek the ultimate experience with technology redefining both expectations and possibilities. Consumers at Printworks will soon benefit from just that with a fully immersive and interactive environment on a scale not previously seen in the UK. This in turn will drive footfall and provide our tenants with the best opportunity for trade.”  

DTZ Investors purchased the Printworks site in February 2017 from Land Securities for £108m. The leisure attraction typically sees annual footfall of more than 8 million.